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New England Booth - BIO 2007

This is a 20 feet by 40 feet
New England booth designed for the International BIO 2007 convention.

The mandate was to portray New England life sciences industry for a region better known for its beauty than for its industries.

For that reason, we came up with the tagline: "New England, its lifestyle, its life sciences, its universities" which was used in combination with the existing headline: "Best of New England".